Alex Morgan
Data Scientist
Manchester
Professional summary
Data scientist with five years of experience building churn, forecasting and experimentation solutions in Python and SQL. Translated ambiguous business questions into measurable models and clear recommendations. Committed to well-documented, reproducible analysis.
Experience
Data Scientist · Northgate Retail Analytics
2022 – Present
- Built a gradient-boosted churn model in scikit-learn that helped the retention team target outreach, lifting campaign response rates by 11%
- Designed and analyzed A/B tests on checkout changes, turning results into launch or rollback recommendations for product managers across four releases
- Automated a weekly demand forecasting pipeline in Python and SQL, cutting manual reporting effort by about six hours per week
Junior Data Analyst · Brightwater Insights
2019 – 2022
- Wrote SQL queries to join warehouse tables for ad hoc requests, reducing average turnaround from three days to one
- Developed Tableau dashboards tracking sales and returns, adopted by 25 regional managers for weekly reviews
- Trained baseline regression models to estimate delivery times and documented results for peer review, reducing forecast error by 8%
Skills
Python · SQL · Machine Learning · Statistical Modeling · A/B Testing · Feature Engineering · scikit-learn · Pandas · Data Visualization · Tableau
Education
- BSc, Mathematics and Statistics — University of Manchester (2019)




