Marketing Manager resume example

This example resume shows how a Marketing Manager can present campaign ownership, budget responsibility and measurable pipeline results in a concise, recruiter-friendly format for a mid-sized B2B business.

Start with this template

Daniel Okafor

Marketing Manager

Bristol

Professional summary

Marketing Manager with 8 years of experience running multichannel campaigns, managing budgets and aligning marketing with sales targets. Skilled in lead generation, marketing automation and analytics-led testing. Experienced in leading small teams and agencies.

Experience

Marketing Manager · Brightwell Software Group
2021 – Present
- Led a team of four and managed an annual budget of £320,000, reallocating spend toward paid search and cutting cost per lead by 18% in one year
- Built a HubSpot lead-nurturing programme with five email sequences, lifting marketing-qualified leads converting to sales opportunities from 14% to 21%
- Presented marketing performance, forecasts and risks to the executive team each quarter, using Google Analytics and Salesforce CRM data to secure a 10% budget increase
Digital Marketing Executive · Harbourside Trade Supplies
2017 – 2021
- Planned and ran weekly email and paid social campaigns, improving average click-through rate from 2.1% to 3.4% over 12 months
- Ran A/B tests on landing pages and ad copy, raising website enquiry conversion by 22% across the product range
- Rewrote 40 category pages with SEO-focused copy, growing organic search traffic by 35% within a year

Skills

Marketing Strategy · Campaign Management · Google Analytics · HubSpot · Salesforce CRM · Marketing Automation · SEO · Paid Search (Google Ads) · Email Marketing · Budget Management

Education

BA (Hons), Business and Marketing — University of the West of England (2016)

This example is fictional and written for illustration. Replace every name, company, date and number with your own facts.

Lead each bullet with the channel or programme you owned, then state the metric that moved, such as cost per lead, conversion rate or pipeline value.
State your budget size and team size so employers can judge the scope of your responsibility at a glance.
Name the tools you used for specific results, for example HubSpot for nurturing or Google Analytics for attribution, rather than listing them only in a skills block.
Show the link to sales by quoting MQL-to-opportunity rates or revenue influenced, not just clicks, impressions or followers.
Include one example of a test you ran, with the hypothesis and the change it produced, to show you make decisions from data.

How long should a Marketing Manager resume be?

One to two pages is usual. Early in a management career, one page may be enough. Use a second page only if it holds relevant results, such as campaigns, budgets or team leadership.

Should I include a portfolio or campaign links?

If you have shareable work, such as published content or campaign pages, add a link in your header. Check that any confidential figures or client details are removed first.

How do I show results if I cannot share exact revenue figures?

Use percentages, ranges or relative changes, such as a lift in conversion rate or a reduction in cost per lead. Make sure every figure is accurate and that you can explain how it was measured.