Social Media Manager resume example

This example shows how a Social Media Manager in Dublin can present content strategy, community management and reporting work with clear, modest metrics. It is a fictional resume written for reference only.

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Sofia Alvarez

Social Media Manager

Dublin

Professional summary

Social media manager with six years of experience planning content, running paid and organic campaigns and managing communities across Instagram, TikTok and LinkedIn. Skilled at turning analytics into clear recommendations. Builds consistent, on-brand programmes for consumer and B2B audiences.

Experience

Social Media Manager · Harbourline Retail Group
2021 – Present
- Built a social listening workflow that surfaced sentiment shifts and product feedback, leading to three packaging and FAQ updates by the product and support teams
- Developed a crisis response checklist and led the team through two negative-sentiment incidents, resolving most public complaints within two hours
- Established UTM tagging and a GA4 attribution dashboard, showing social drove 14% of online orders and guiding a reallocation of paid budget
Social Media Executive · Brightwell Digital Agency
2018 – 2021
- Compiled weekly reports on reach, engagement and follower growth for the marketing lead, shortening monthly client review prep by one day
- Captured and edited short-form video for reels and stories, lifting average view completion on a client's account from 31% to 44% over six months
- Assisted influencer outreach by building prospect lists and tracking replies in a shared sheet, securing eight micro-creator partnerships for a spring launch

Skills

Social media strategy · Content calendar planning · Short-form video editing · Meta Ads Manager · TikTok Ads · Community management · Social listening · Sprout Social · Google Analytics · UTM tracking

Education

BA, Communications and Media Studies — Dublin City University (2018)

This example is fictional and written for illustration. Replace every name, company, date and number with your own facts.

Name the platforms and tools you ran, such as Meta Ads Manager or Sprout Social, so recruiters searching by tool can find you.
Pair each metric with its baseline and timeframe, for example completion rate from 31% to 44% in six months, rather than vague growth claims.
Show business impact beyond likes: link social work to traffic, leads, orders or support deflection using UTM or attribution data.
Include one bullet on community management or crisis handling, since employers look for judgement as well as content skills.
List the size and type of accounts you managed, such as regional channels or client portfolios, to signal scope without exaggerating.

Should I include follower counts on a social media manager resume?

Only if they add context. Growth over a stated period and the starting size are more credible than a bare total, and engagement or conversion results usually tell a stronger story.

Do I need to link to a portfolio?

It helps. Link to a short portfolio or a few campaign examples with permission from your employer or clients. Keep the resume itself focused on outcomes and the work you personally did.

How do I show paid social experience if I managed small budgets?

State the platforms, the type of campaigns and what you tested, such as creatives or audiences. Include results as ratios or percentages if exact spend is confidential.