Daniel Okafor
Copywriter
Bristol
Professional summary
Copywriter with six years of experience writing for web, email, social and print across retail and software brands. Builds clear, benefit-led messaging from technical briefs and tests headlines to lift engagement. Works closely with designers and account teams.
Experience
Senior Copywriter · Harbourline Creative
2021 – Present
- Wrote concept routes and campaign copy for web, email and out-of-home, with three client campaigns approved after first presentation in 2023
- Established a brand voice and tone guide adopted by marketing, sales and support teams at a software client, cutting copy revision rounds from four to two
- Tested email subject lines and calls to action across 12 sends, lifting average click-through rate by 14 percent for a retail client
Copywriter · Brightmoor Digital
2018 – 2021
- Translated technical briefs from product teams into clear landing page copy, helping raise demo sign-ups by 9 percent over two quarters
- Collaborated with designers and art directors to shape layouts and copy for print and digital executions across eight client accounts
- Proofread and edited marketing materials against brand style guides, reducing post-publication corrections to fewer than one per month
Skills
Copywriting · Brand Voice Development · SEO Copywriting · Email Marketing · Content Strategy · A/B Testing · Headline Writing · Editing and Proofreading · Google Analytics · CMS (WordPress)
Education
- BA, English Literature — University of the West Midlands (2017)




