Digital Marketing Specialist resume example

This example shows how a digital marketing specialist in Dublin can present paid, email and analytics work with clear, modest outcomes. It pairs channel execution with measurement so results are easy to verify.

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Sofia Alvarez

Digital Marketing Specialist

Dublin

Professional summary

Digital marketing specialist with six years of experience across paid search, paid social and email for B2B and e-commerce teams. Combines clean tracking and reporting with steady testing to improve lead quality and cost efficiency. Based in Dublin.

Experience

Digital Marketing Specialist · Liffey Software Group
2021 – Present
- Managed a monthly Google Ads and Meta Ads budget of about 18,000 euro, lowering cost per qualified lead by 22% over twelve months through keyword and audience pruning
- Set up GA4 events and Google Tag Manager tags for demo requests, so lead sources could be attributed accurately across paid, organic and email
- Built Looker Studio dashboards for sales and marketing leads, cutting manual weekly reporting time from four hours to under one
Marketing Executive · Harbour Home Goods
2018 – 2021
- Segmented email lists in the CRM by purchase history and consent status, raising average click rate from 1.9% to 2.7% on promotional sends
- Compiled weekly performance reports on email, social and paid campaigns for the marketing manager, which guided budget shifts toward the best channels
- Optimised product page titles and descriptions for 120 SKUs, increasing organic sessions to the category pages by 15% in six months

Skills

Google Ads · Google Analytics 4 · Google Tag Manager · Meta Ads Manager · Email Marketing · HubSpot · A/B Testing · Conversion Rate Optimization · Looker Studio · SEO

Education

BA, Marketing — Dublin Metropolitan College (2018)

This example is fictional and written for illustration. Replace every name, company, date and number with your own facts.

Name the channels and tools you managed, such as Google Ads, GA4 or HubSpot, so recruiters searching by platform can find you.
State the budget you handled in a range or approximate figure, which shows the scale of your responsibility.
Pair each campaign action with a metric like cost per lead, conversion rate or click rate, and give the time period.
Mention tracking work such as UTM tagging, tag setup and attribution, since it shows you can prove results.
Describe tests with the variable changed and the result, for example headline versus form length, rather than just saying you optimised.

Should I list every digital channel I have used?

No. List the channels where you ran campaigns and can cite results. A focused list of four or five channels reads as more credible than a long list of tools you only touched briefly.

How do I show results if I did not own the budget?

Describe your contribution to the outcome, such as the tests you ran, reports you built or lists you segmented. Use metrics you can honestly connect to your work, and note the period.

Do I need to include certifications?

Include relevant ones, such as Google Ads or GA4 certifications, in a short line near your skills or education. They support your experience but do not replace concrete results in your role bullets.